From long hikes into Idaho’s sagebrush country to rappelling into golden eagle nests, Caitlin’s work as a wildlife biologist isn’t just rugged—it’s relentless. We saw how her story reflected the spirit of Osprey's Good Days Are Made campaign, and partnered with biologist and storyteller Charles Post to bring it to life. Caitlin’s path is one of heart, curiosity, and purpose.
We delivered the full package, from film to shorts and stills, covering social, web, catalog, and retail. Built to go the distance, Golden premiered on REI’s channels and found an audience around the world, picking up awards at film festivals and carrying the campaign’s message far beyond the sage.
The final creative stretched across web, retail, and social platforms. That included in-store signage, homepage headers, and a suite of scroll-stopping social assets. Designed to draw people in and invite them on a journey, every frame held true to the Archeon’s identity: intentional, sustainable, and ready for a lifetime of adventure.
